:: Copywriting and Direct Marketing ::

Anyone in direct network marketing knows that in order to be successful you have to be very good at recruiting and building a productive downline. In most cases if you rely on just the marketing training that most network marketing companies provide, you will find them to usually be inadequate.

After being in this business for some time now, two things have become abundantly clear. First, you have to dispel the fact that your downline doesn’t have to do anything to make money. Hopefully your company doesn’t sell itself on “the easy road to riches” or “our product sells itself.” But if it does, be honest and give your new members a realistic view of what it is going to take to make money. This will let you quickly weed out those who will never succeed from those who are willing to work to get their business started.

The next thing you want to do is provide them with a realistic step by step approach to follow based on what you have done to be successful. This is that often talked about “duplication” effort. Building a roadmap for them based upon what you know has worked for you, will go much farther than some general training program on how to build a downline that the company might provide.

Here’s how I did just that. I carefully put together a specific step by step program for them to follow. I carefully explained why it was absolutely essential to have their own website if they were going to be serious about this business. I showed the how to get a website up and running quickly. I suggested some other training I had used if they wanted or needed some extra help in certain areas.

I laid out a complete approach for getting traffic and list building. I showed them how and why list building is so critical to having a meaningful presence on the web. I showed them what it takes to start branding themselves as someone to trust and follow. Next, I laid out an approach for email marketing and how to go about promoting the direct network marketing opportunity to build their own downline.

I showed them how to become an affiliate marketer to provide them multiple streams of income independent of the business opportunity. We explained how their list that they were building would become their most valuable asset.

Now most people would say this effort took a lot of work and they would be right. This was all put together in a course-like series of email instructions delivered through an autoresponder on a regular schedule. Questions were answered promptly by email. Additional material was available on my website. In the end, the hand holding paid off and everybody’s business was better off for it. Look at what has made you successful. Build a step by step approach and train your team. You won’t find a better investment of your time.

Todd Gleason is a frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of “7 Secrets to building a Productive Downline” here.