:: Copywriting and Direct Marketing ::

Finding the most effective keywords to use is only the beginning in optimizing the content on your website. The next challenge that awaits you is keyword density: implementing those words into articles, blogs, or website copy. And the way you choose to do this will be crucial to the results you receive.

Another thing to consider is to know how to use the keywords so that the search engines will find your website and also knowing when to stop so that your web site won’t get penalized. But how do you go about this?

How Search Engines Use Keywords

Once upon a time, when Internet search appeared in the late’90’s, it was standard practice to repeat a keyword or phrase as many times as possible within a webpage. The reasoning behind this is that the search engines at the time would direct traffic to the websites with the highest amount of relevant keyword density.

Today, the way search engines rank web pages in search results have taken a different tack. The leading search engines, such as Google has developed a completely different system that determines “keyword stuffing” or repeating a word or phrase repeatedly. If keyword stuffing is detected in a website, search engines ignore this web site and block them off the search engine’s directory.

The Importance of Using Keywords Correctly

Having the right keyword density on your website means knowing when and how to use the search terms you have selected to target. Besides limiting the number of times a keyword appears, be sure to also pay attention to the way it blends into the copy.

There is nothing worse than a repeated phrase that sticks out like a sore thumb to every site visitor. They know exactly what you are doing and it distracts them from taking in the information, which is the real purpose for their visit. Everything has to feel natural and make sense, including the keywords, and their usage within the text.

Knowing how much keyword density to use

So how do you know if you’re using the right keyword density? When do you know if you’re repeating the keyword too much?

You can determine the keyword density by using the Google AdWords program and the Google Rankings. These two tools calculate how many times a keyword is repeated. Another way to determine keyword density is to compare the number of words used in an article and how frequently a keyword is used. When you know the right amount of keyword density, you’ll have more visitors. It will also lead into ranking high in search engine results.

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