Top Rankings For Your Website Made Easy
Despite popular belief, search engine optimization isn’t entirely free. In fact, some companies spend tens of thousands of dollars each year trying to get their websites ranked in the number one position organically. This is not only expensive, but can take loads of time. If you think SEO is free, than think again. However, if you have the time to spend, you sure can save a lot.
Before starting your search engine optimization journey you need to think about the keywords you will be building your program around. Keyword selection is one of the most important aspects of search engine optimization because if you spend you time optimizing for keywords or keyword phrases that no one is searching on, your search engine optimization efforts are wasted. There are plenty of tools available for free that can help you find keywords that are relevant to your niche, have adequate volume but at the same time aren’t overly competitive. This is essential if you want to achieve top rankings for highly search keywords.
Once you have completed the initial keyword research, its time to start investigating your competition for that given keyword. Do a search for the keyword or keyword phrase you’ve chosen and evaluate the websites that appear in the first three positions. You’ll want to evaluate on page factors as well as optimization factors like the number of inbound links to their website and directory listing. This research gives you a good understanding of your competition.
The next step is to do additional using Alexa. This site provides additional details that can help you determine whether or not the keyword you’ve chosen can bring you success. While researching competitors sites, Alexa will provide additional details on site strength including age and sites linking in. If the number one ranked site has less than two million competing pages and few in bound links, then you have a good chance of outranking them.
At the point when you’ve decided which keyword phrase gives you the best chance for success, it’s time to start focusing on making your site easy to read and easily navigated by search engine spiders. Consider designing you site with particular attention to navigation, meta tags, headings, keyword density and other on page factors. Once you site is well designed, its time to focus on building links from high authority websites. This signals search engines that your site has important content that delivers value to browsers and therefore improves rankings.
The most heavily weighted factor for Google is the PR of those sites linking to your website. The best links are those from highly ranked pages, particularly in relation to your chosen. A hundred links from strong web pages are worth more than 1,000 weak ones. So concentrate you link building efforts on sites that are in your niche and have a high Google PR. Links should also use your keyword phrases as the link text instead of your URL.
As you focus on SEO your chances of improving rankings increases twofold. Search engine optimization is ideal for anyone who doesn’t want to spend a great deal of money on performance based advertising like Google Adwords. Instead of spending cash, spend time and energy on improving organic rankings. Pay attention to on page optimization factors and start researching and contacting other sites for link building. This will enhance website PR value and improve rankings.